About us
We take our vitamins. Why not theirs?
It started with a simple thought. We're careful about our own health — we take our daily vitamins, we watch what we eat, we do the little things every morning to stay well. But when we looked at our own dogs, we realised we were doing almost nothing to support theirs. They rely on us for everything, yet their immune health was the one thing we'd never thought to protect. That didn't sit right with us.
So we built what we wished existed.
As a family, we didn't want another supplement full of fillers and empty promises. We wanted something we'd actually feel good giving our own dogs every day. So we went to the ingredients nature already got right — organic Turkey Tail mushroom, long studied for the way it activates the immune system, paired with all natural probiotics that support the gut where so much of that immunity begins. The result is VITAL+. A daily booster powered by real ingredients, made to support your dog from the inside out.
Every dog in our family takes it. We hope yours will too.
We're a family-run brand, and that's not just a line on a page — the dogs we built this for are sleeping under our desks as we write this. We believe every dog deserves the same daily care we give ourselves, and that looking after their immune health shouldn't be complicated. One scoop a day. Real ingredients. A little more time with the dogs we love. That's what Vitals is really about.